Strategies that Heineken, Budweiser and other beer brands are using to target millennial men essay

Strategies that Heineken, Budweiser and other beer brands are using to target millennial men essay Strategies that Heineken, Budweiser and other beer brands are using to target millennial men essay Strategies that Heineken, Budweiser and other beer brands are using to target millennial men essayIn today highly competitive business environment it takes much effort to stay effective and gain profit. Beer, in the meantime, is among the most widely consumed products throughout the world, and apart from that, competition is high. Today, about 35 billion gallons of beer are consumed per year. The revenues of the amounts sold make up about $300 billion (Katsigris Thomas, 2006, p.23). Beer industry is today a global business consisting of several levels. The brewery industry is made of a number of multinational corporations and thousands of smaller producers. These are, for example, local brewpubs or regional breweries, like those founded as early as the tenth century and paying tithes to monasteries. A modern brewery producing limited amounts of beer per year is known as a microbrewery or a craft brewery. On average, the limits are up to 15,000 barrels per year (Nelson, 2005, p.181). As Nelson (2005, p.182) informs, a microbrewery incorporating a pub or any other type of eating establishment is called a brewpub. Having a small private brewery is, without any doubt, rather profitable. However, there are certain restrictions or even prohibitions concerning home brewing. Legislation differs from region to region and from authority to authority.Heineken Lager Beer was initially founded to become an international beer producer. Its founder, Gerard Adriaan Heineken, opened a family brewery in Amsterdam in 1864. In the nineteenth century there were no huge multinational conglomerates controlling the beer industry, so Heineken gave birth to an extremely successful business all by himself. From the very beginning the owner knew that he won’t be satisfied by the status of a small craft brewery and was ready to wait, meanwhile gaining resources, customer base and, what is even more important, perfecting a recipe. Heineken’s aspirations were not in vain. By th e end of the nineteenth century, the beer produced by Heineken was awarded with several international prizes, among which Medaille d’Or, Diplome d’Honneurs, Grand Prix, and Hors Concours. Today, Heineken is a world known brand, the brand standing for premium gentleman’s beer consumed by 3 billion liters per year. Fromm (2014) notes that â€Å"the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion liters globally.†Nevertheless, it is not enough to win authority in order to enjoy further success. Brand managers realize that it is necessary to stay relevant and keep to the date. Among the latest marketing strategies worked out by Heineken is focusing on the so-called millennial men. The latter make up a great and stable customer base. Today, these are the youngest legal drinkers, and it is not extremely difficult to investigate the demographic characteristics of this group. It goes without saying that y outh transform the entire industry, but for Heineken it is only a challenge interesting to accept. The millennial men are the children of digital age, and they are easily influenced via digital technologies, including social media, laptops, tablets, and smartphones. Last year, for instance, Heineken has introduced the Departure Roulette campaign which was welcomed by the millennial men (Fromm, 2014). Brand managers have also discovered that this generation is extremely loyal especially when they receive emotional and functional stimulus. Moreover, since 2010 Heineken applies the Legendary Man campaign that contributes to wider brand recognition and gaining new customers on-the-ground as well as on social media.

Gray vs. Grey

Gray vs. Grey Gray vs. Grey Gray vs. Grey By Maeve Maddox A reader asks, Would you please explain the variation in spelling of the word gray vs. grey? Short answer: gray is standard American spelling and grey is British spelling for the same color. The spellings have bounced back and forth. The Old English stem was spelled grÇ £g. According to the OED, †The variation between spellings in ei, ey, etc., and in ai, ay, etc., in later Middle English results from the general Middle English merger of the ei and ai diphthongs.† Examples of spellings that evolved from the merger are clay, gray, grey, and whey. In Dr. Johnson’s 1755 dictionary, the entry for the adjective is spelled gray: â€Å"white with a mixture of black.† A note in the OED describes an informal inquiry made in 1893 that found differences among the usage of British publishers: the printers of The Times stated that they always used the form gray; Messrs. Spottiswoode and Messrs. Clowes always used grey; other eminent printing firms had no fixed rule. Many correspondents said that they used the two forms with a difference of meaning or application: the distinction most generally recognized being that grey denotes a more delicate or a lighter tint than gray. Others considered the difference to be that gray is a ‘warmer’ colour, or that it has a mixture of red or brown.’ Various attempts have been made at different times to establish different colors for gray and grey. Here’s one from 1867: G. W. Samson Elem. Art Crit. v. i. 483.  Professional, if not primitive English usage has made a distinction between gray and grey. The spelling gray may with propriety be employed to designate admixtures in which simple black and white are employed. The form grey may indicate those admixtures which have the same general hue, but into which blue and its compounds more or less slightly enter. Individuals may prefer one spelling to the other, but the rule is, American spelling gray; British spelling grey. Note: The grey in greyhound has nothing to do with the animal’s color. The OED tells us that this grey is â€Å"apparently a first element cognate with Old Icelandic grey, â€Å"bitch.† The Old Icelandic word for a female dog is greyhundr. In English the word came to mean a particular kind of dog: A breed of fast-running, keen-sighted dog having a long slender body and head and long legs, long used in hunting and coursing, and now used in racing; a dog of this breed. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:How Many Tenses in English?Proved vs. ProvenThe 7 Types of Possessive Case

The Path of the Law and its Influence Essay Example | Topics and Well Written Essays - 500 words

The Path of the Law and its Influence - Essay Example In the study of law, every decision made by any court should evaluate the merits and demerits of the decision held. This prevents any possible critique to the decision made by the court. In the merits and demerits of the decision, the moral part of the issue at hand should be brought to the light for the citizens to deem it fair. However, there have been a number of cases that have been controversial in a way that the decision held by the court finds all opposition with firm grounded facts that can lend the decision overturning. In such a case, the integrity and competence of the judge who advanced the decision being challenged by other law intellectuals. The most controversial cases are those that touch on the public rights such as the voting rights. One of such decision is that which was made by the Supreme Court in relation to the elections of Texas. In its decision, the Supreme Court allowed Texas to use the controversial voter-ID law. According to this law, the registered voters were supposed to prove their eligibility to cast votes by use of the Photo-ID law that is described as a terrible law in the state. This law had been declared unconstitutional by a district judge on the basis that it would prevent many thousands of voters from casting ballots. This law would mostly affect the African Americans an d the Hispanic. The Supreme Court’s order failed to address the merits of this law before allowing it to be enforced. Furthermore, the Court did not provide the reasoning behind the enforcement of this law. This law is a threat to the public confidence in elections because it discriminates against certain individual groups of citizens from exercising their constitutional right to vote. A law should not be racist in its enactment.  

B2B Marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

B2B Marketing - Essay Example It is a slowdown activity over a long period of time. In the period of recession, the unemployment rate and bankruptcies rise. In every business life cycle, the growth of the industry is measured through the measures like employment generation, Gross Domestic Product (GDP), capacity utilization, investment spending, household incomes, and inflation and business profits. Recessions are believed to be originated by extensive drop in spending. Governments respond to this stage by taking expansionary macroeconomic policies, such as increasing money supply, decreasing taxation and increasing government spending (INSEAD, 2009). B2B (Business to business) marketing or Industrial marketing is a marketing concept where one company deals their products and services with another company. It is a different marketing approach from B2C (business to customer) marketing where in a company sales its product directly to the end customers. The activity of marketing is generally divided into four important activities. They are product, price, place and promotion. The marketing managers of each business have to concentrate on these four activities (also known as 4P’s) to sustain in this dynamic world. For the first P, the managers should be looking forward on product quality, brand name, accessories, warranty and services among other things. In price part, managers should go through the price discrimination, price flexibility, bundling, cash and payment system, seasonal pricing etc. On the other hand, distribution channel, transportation and warehousing are the three main aspects for the place segment of marketing mix and lastly in promotional part manager should focus on public relation and publicity. Product - ECS has three main services namely media services, advertising and marketing services. The company acts as a third part service provides and has clients from the domain of theme parks, universities, garden

Color Symbolism in Great Gatsby Essay Example for Free

Color Symbolism in Great Gatsby Essay White: related to Jordon and Daisy, usually represents purity, ironically it represents the false purity and corruption of Daisy and Jordon. White is also related to dreams and fantasy, which ties into Gatsby and Nick because to them the girls were like fairies that seemed to float around. Daisy can be related to a white flower with a golden center because as you see in the novel she appears pure on the outside, but is corrupted by the golden money on the inside. Blue: related to Gatsby and his dream, numerous times Gatsby’s party is described as having a romantic blue aura around them. When Gatsby is with Daisy it’s a perfect blend of blue and white that blissfully make the area feel like a dream. Blue seems to represent success in this novel too because when Gatsby starts his new life with Dan Cody the first thing he buys is â€Å"a blue coat†. However, like most good things in this novel, once the party is over or Daisy leaves Gatsby; that’s when the mysterious yellow haze takes over the blue. Red: related to Gatsby and Nick, with Gatsby it symbolizes strongly the ugliness of reality and the masquerade of success. With Nick, it illustrated the dazzling world of the rich and the enchantment of material riches. However as the novel progresses red becomes grotesque and is related to violence and death. Yellow: related to money and wealth. This is the most widely used color in the novel; it’s usually used in conjunction with a demotion of something being gold to just plain yellow. A great example of this is Gatsby’s car, before it kills Myrtle it’s a â€Å"pristine cream colored car† however, after the murder it loses its luster and become a yellow car. Green: related to Daisy and encouragement of Gatsby, beckoned Gatsby to make Nick invite Daisy over so they could meet. However, Gatsby seeking the blue and green hue disregards the yellow that creeps in and ultimately leads to his tragic downfall.

Type 2 Diabetes Essay examples -- essays research papers

Type II Diabetes Mellitus: An Emerging Epidemic   Ã‚  Ã‚  Ã‚  Ã‚  Diabetes mellitus is a group of metabolic disorders characterized by inadequate insulin secretion by the pancreas or cellular destruction leading to an insulin deficiency. Depending on the cause of the insulin shortage, diabetes can be subcategorized into type I and type II. Type I diabetes (T1DM) is usually mediated by the destruction of b-cells in the pancreas resulting in decreased insulin production and secretion. Type II diabetes (T2DM) is the failure of these b-cells to secrete adequate amounts of insulin to compensate for insulin resistance and increased gluconeogenesis combined with an overall resistance to the insulin action (8., 1997). T2DM accounts for 90 to 95 percent of all diabetes cases.   Ã‚  Ã‚  Ã‚  Ã‚   While T2DM is traditionally viewed as an adult disease, its prevalence among children and adolescents is becoming a major medical crisis, particularly targeting minorities and those genetically prone, and resulting from the rising obesity rates, sedentary lifestyles, and dietary indiscretions. The disease is more commonly found in minorities, predominantly African Americans, Mexican Americans, and Native Americans. Studies of African American children have shown that compared to Caucasian children they have higher rates of insulinemia, increased b-cell activity, reduced insulin clearance, lower insulin sensitivity, and higher obesity risks (Arslanian, 2002). Although it is unclear if these factors are due to racial intrinsic differences, lifestyle, genetics, or other biological factors, these issues could easily explain the higher prevalence of T2DM among minorities. It is most accepted that a combination of these factors is the primary cause for the relationship between race and diabetes.   Ã‚  Ã‚  Ã‚  Ã‚  Some of the symptoms associated with type II diabetes include polyuria, polyphagia, and polydipsia. At diagnosis, 33 percent of patients have ketonuria, and 5 to 25 percent have ketoacidosis, both of which can be tested for by simple urinalysis (American Diabetes Assoc. 2000). Most patients of T2DM are obese with little to no weight loss, which allows doctors to distinguish them from type I diabetics. The total lack of insulin among type I diabetics, or insulin dependent diabetics, will result in problems in the storage of fat and mu... ....  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  American Diabetes Association. 2000. Diabetes Care, Volume 23. No. 3: p.381-389. 3.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Arslanian, S. 2002. Journal of Pediatric Endocrinology & Metabolism, Volume 15: p.509-517. 4.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Nesmith, D. 2001. Pediatrics in Review, Volume 22. No. 5: p.147-152 5.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Novitt-Moreno, A. 1996. Current Health, Volume 2: p.30-31. 6.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Rendell, M. and W. Kirchain. 2000. The Annals of Pharmacotherapy, Volume 3: p.878-895. 7.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Sadovsky, R. 2003. American Family Physician, Volume 67: p181-182. 8.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The Expert Committee on the Diagnosis and Classification of Diabetes Mellitus. 1997. Diabetes Care, Volume 20. No. 7: p.1183-1197.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Why Is This Topic a Controversy Today

Why is this topic a controversy today? Social media is considered to be any website that allows social interaction. (pediatrics) These include Facebook, MySpace, Twitter, YouTube and gaming sites to name a few. Social media is a controversial topic, as it is believed that the youth of today spend far too much time using social media instead of interacting face -to-face with people. Therefore it is possible that they lack the proper communication skills they will require to be successful in life.Most jobs require face-to-face interaction. Children have too much access too and are spending too much time using forms of social media. 52% of all children now have access to one of the new mobile devices at home (smartphone, ipad, etc. ) (commonsensemedia. org) According to a recent poll, 22% of teenagers log on to their favorite social media site more than 10 times a day and more than half of adolescents log onto a social media site more than once a day. pediatrics) By the age of 5 more th an 50% of children regularly interact with a computer or tablet device, and by 7 or 8 they regularly play video games and teenagers text an average of 3,400 times a month. (www. cnn) These are just a few of the available stats to support the inappropriate amount of time spent on social media of the youth today. It is through the childhood and teenage years that one develops socially and emotionally.It appears that most of this generations’ social and emotional development is occurring while on the Internet and cell phones. 75%of teenagers now own cell phones, and 25% use them for social media, 54% use them for texting, and 24% use them for instant messaging. (pediatrics) According to another study, kids that spent more time using social media reported lower grades, and lower levels of personal contentment, more likely to get in trouble, more sad, and more bored. (commonsensemedia. rg) A major controversy is that some children are accessing inappropriate sites as there are no protective safeguards to prevent this. One such example is Facebook which requires users to be at least 13 years of age to open an account. Last year more than 7. 5 million American kids under the age of 13 had joined Facebook. (www. cnn. com) The time spent using social media takes a child/youth away from actual physical activity. We are already considered to have a large obese population; this will just continue to foster that.This in turn leads to other problems such as increased health issues and in turn increased medical costs for a society that already has a health system that is being taxed due to insufficient funding and staffing. A final but very significant area of controversy due to the use of social media by today’s youth is the increase in cyber bullying. It is far easier to say something online than it is to someone’s face. There are several alarming statistics with regard to cyber bullying. Below are just a few from the site (www. internetsafety101. rg) -66% of teens who have witnessed online cruelty have also witnessed others joining:21% say they have also joined in the harassment -52% of parents are worried their child will be bullied via social networking sites -1 in 6 parents know their child has been bullied through a social networking site -one million children were harassed, threatened or subjected to other forms of cyber bullying on Facebook during the past year. How are children and youth being represented? Children are being represented as the major users of social media, and therefore they are focusing their sites to attract the child users.Children are drawn to use social media as it is a very human need to be heard and connect with others and there is a desire to make a difference and influence the world around them. (blog neilson) Although there are many negatives attached to social media, one of which is that social media takes children and youth away from reading traditional books. Another side of this equation is t o find innovative ways to use social media to motivate children and youth to learn about books or obtaining information from other sources than traditional reading material.

Classical Music Essay

Introduction Music is found in every known culture, past and present, varying wildly between times and places. Since all people of the world, including the most isolated tribal groups, have a form of music, it may be concluded that music is likely to have been present in the ancestral population prior to the dispersal of humans around the world. Consequently music may have been in existence for at least 50,000 years and the first music may have been invented in Africa and then evolved to become a fundamental constituent of human life. The music of the Classical period is characterized by homophonic texture, or an obvious melody with accompaniment. These new melodies tended to be almost voice-like and singable, allowing composers to actually replace singers as the focus of the music. Instrumental music therefore quickly replaced opera and other sung forms (such asoratorio) as the favorite of the musical audience and the epitome of great composition. However, opera did not disappear: during the cla ssical period, several composers began producing operas for the general public in their native languages (previous operas were generally in Italian). Along with the gradual displacement of the voice in favor of stronger, clearer melodies, counterpoint also typically became a decorative flourish, often used near the end of a work or for a single movement. In its stead, simple patterns, such as arpeggios and, in piano music, Alberti bass (an accompaniment with a repeated pattern typically in the left hand), were used to liven the movement of the piece without creating a confusing additional voice. The now-popular instrumental music was dominated by several well-defined forms: the sonata, the symphony, and the concerto, though none of these were specifically defined or taught at the time as they are now in music theory. All three derive from sonata form, which is both the overlying form of an entire work and the structure of a single movement. Sonata form matured during the Classical era to become the primary form of instrumental compositions throughout the 19th century. The early Classical period was ushered in by the Mannheim School, which included such composers as Johann Stamitz, Franz Xaver Richter, Carl Stamitz, andChristian Cannabich. It exerted a profound influence on Joseph Haydn and, through him, on all subsequent European music. Wolfgang Amadeus Mozart was the central figure of the Classical period, and his phenomenal and varied output in all genres defines our perception of the period. Ludwig van Beethoven and Franz Schubert were transitional composers, leading into the Romantic period, with their expansion of existing genres, forms, and even functions of music. PERIODS Medieval †¢When we explore Medieval music, we are dealing with the longest and most distant period of musical history. It includes the Gregorian chant. Gregorian chant is monophonic, meaning music that consists of only one melodic line without accompaniment. Polyphony, music where two or more melodic lines are heard simultaneously, did not exist (or was not knotted) until the 11th century. Unlike chant, polyphony required the participation of a composer to combine the melodic lines in a pleasing manner. Renaissance †¢In the mid-1500s, a prominent bishop commented that music composed for the church should reflect the meaning of the words so that the listeners would be moved to piety. This concept seems like a no-brainer today, but it was a fairly new idea at the time. To suggest that Medieval composers had no desire to write â€Å"expressive† music would be unfair. But, it was the rediscovery of ancient Greek ideals in the Renaissance that inspired many musicians to explore the eloquent possibilities of their art. †¢The increased value of individualism in the Renaissance is reflected by the changing role of the composer in society. Unlike most of their Medieval predecessors, the great masters of the Renaissance were revered in their own lifetimes. †¢Sacred music was still predominant, though secular music became more prevalent and more sophisticated. The repertory of instrumental music also began to expand significantly. New instruments were invented, including the clavicho rd and virginal (both keyboard instruments) and many existing instruments were improved. Baroque (1600-1750) †¢Johann Sebastian Bach, George Frideric Handel, Johann Pachelbel, Antonio Vivaldi †¢Baroque music is often highly ornate, colorful and richly textured when compared with its predecessors. Opera was born at what is considered to be the very beginning of the Baroque era, around 1600. †¢Music’s ability to express human emotions and depict natural phenomenon was explored throughout the Baroque period. †¢Although imitative polyphony remained fundamental to musical composition, homophonic writing became increasingly important. Homophonic music features a clear distinction between the melody line and an subsidiary accompaniment part. †¢The orchestra evolved during the early Baroque, starting as an â€Å"accompanist† for operatic and vocal music. By the mid-1600s the orchestra had a life of its own. The concerto was a favorite Baroque form that featured a solo instrumentalist (or small ensemble of soloists) playing â€Å"against† the orchestra, creating interesting contrasts of volume and texture. †¢Many Baroque composers were also virtuoso performers. For example, Archangelo Corelli was famous for his violin playing and Johann Sebastian Bach was famous for his keyboard skills. The highly ornamented quality of Baroque melody lent itself perfectly to such displays of musical dexterity. Classical (1750-1820) †¢Johann Christian Bach, Ledwig van Beethoven, Franz Joseph haydn, Wolfgang Amadeus †¢The word Classical has strong connotations, conjuring up the art and philosophy of Ancient Greece and Rome along with their ideals of balance, proportion and disciplined expression. The late Baroque style was polyphonically complex and melodically ornate. The composers of the early Classical period changed direction, writing music that was much simpler in texture. †¢Homophony–music in which melody and accompaniment are distinct–dominated the Classical style, and new forms of composition were developed to accommodate the transformation. Sonata form is by far the most important of these forms, and one that continued to evolve throughout the Classical period. Although Baroque composers also wrote pieces called sonatas, the Classical sonata was quite different. †¢One of the most important developments of the Classical period is the growth of the public concert. Although the aristocracy would continue to play a significant role in musical life, it was now possible for composers to survive without being the employee of one person or family. This also meant that concerts were no longer limited to palace drawing rooms. Composers started organizing concerts featuring their own music, and often attracted large audiences. The increasing popularity of the public concert had a strong impact on the growth of the orchestra. Although chamber music and solo works were played in the home or other intimate settings, orchestral concerts seemed to be naturally designed for big public spaces. As a result, symphonic music (including opera and oratorio) became more extroverted in character. Composers gradually expanded the size of the orchestra to accommodate this expanded musical vision. Romantic (1820-1915) Johannes Brahms, Claude Debussy, Frederic Chopin, Felix Mendelssohn, Piotr Ilyich Tchaikovsky †¢Romanticism implies fantasy, spontaneity and sensuality. †¢The Classical period focused on structural clarity and emotional restraint. Classical music was expressive, but not so passionate that it could overwhelm a work’s equilibrium. Beethoven who was in some ways responsible for igniting the flame of romanticism, always struggled (sometimes unsuccessfully) to maintain that balance. Many composers of the Romantic period followed Beethoven’s model and found their own balance between emotional intensity and Classical form. Others reveled in the new atmosphere of artistic freedom and created music whose structure was designed to support its emotional surges. Musical story-telling became important, and not just in opera, but in â€Å"pure† instrumental music as well. The tone-poem is a particularly Romantic invention, as it was an orchestral work whose structure was entirely dependent on the scene being depicted or the story being told. †¢Color was another important feature of Romantic music. New instruments were added to the orchestra and composers experimented with ways to get new sounds from existing instruments. A large palette of musical colors was necessary to depict the exotic scenes that became so popular. †¢In addition to seeking out the sights and sounds of other places, composers began exploring the music of their native countries. Nationalism became a driving force in the late Romantic period and composers wanted their music to express their cultural identity. This desire was particularly intense in Russia and Eastern Europe, where elements of folk music were incorporated into symphonies, tone-poems and other â€Å"Classical† forms. †¢The Romantic period was the heyday of the virtuoso. Exceptionally gifted performers–and particularly pianists, violinists, and singers–became enormously popular. Liszt, the great Hungarian pianist/composer, reportedly played with such passion and intensity that women in the audience would faint. Since, like Liszt, most composers were also virtuoso performers, it was inevitable that the music they wrote would be extremely challenging to play. †¢The Romantic period witnessed an unprecedented glorification of the artist–whether musician, poet or painter–that has had a powerful impact on our own culture. Modern (ca, 1915-Present) Aaron Copland, George Gershwin †¢The late Romantic period featured its own extremes: sprawling symphonies and tone-poems overflowing with music that seemed to stretch harmony and melody to their limits. It is certainly possible to view some early 20th century music as an extension of the late Romantic style, but a great deal of it can also be interpreted as a reaction against that style. †¢20th century music is a series of â€Å"isms† and â€Å"neo-isms.† The primal energy of Stravinsky’s Rite of Spring has been called neo-Primitivism. The intensely emotional tone of Schà ¶nberg’s early music has been labeled Expressionism. The return to clearly structured forms and textures has been dubbed neo-Classicism. These terms have been employed in an attempt to organize the diversity of styles running through the 20th century. †¢Nationalism continued to be a strong musical influence in the first half of the century. The study of folk songs enriched the music of numerous composers, such as Ralph Vaughan Williams (England), Bela Bartok (Hungary), Heitor Villa Lobos (Brazil) and Aaron Copland (USA). Jazz and popular musical styles have also been tremendously influential on â€Å"classical† composers from both the United States and Europe. †¢Technology has played a increasingly important role in the development of 20th century music. Composers have used recording tape as a compositional tool (such as Steve Reich’s Violin Phase). Electronically generated sounds have been used both on their own and in combination with traditional †¢instruments. More recently, computer technology has been used in a variety of ways, including manipulating the performance of instruments in real time. Characteristics Given the extremely broad variety of forms, styles, genres, and historical periods generally perceived as being described by the term â€Å"classical music,† it is difficult to list characteristics that can be attributed to all works of that type. Vague descriptions are plentiful, such as describing classical music as anything that â€Å"lasts a long time,† a statement made rather moot when one considers contemporary composers who are described as classical; or music that has certain instruments like violins, which are also found in other genres. However, there are characteristics that classical music contains that few or no other genres of music contain. Literature The most outstanding characteristic of classical music is that the repertoire tends to be written down in musical notation, creating a musical part or score. This score typically determines details of rhythm, pitch, and, where two or more musicians (whether singers or instrumentalists) are involved, how the various parts are coordinated. The written quality of the music has, in addition to preserving the works, enabled a high level of complexity within them: Bach’s fugues, for instance, achieve a remarkable marriage of boldly distinctive melodic lines weaving in counterpoint yet creating a coherent harmonic logic that would be impossible in the heat of live improvisation. Instrumentation The instruments used in most classical music were largely invented before the mid-19th century (often much earlier), and codified in the 18th and 19th centuries. They consist of the instruments found in an orchestra, together with a few other solo instruments (such as thepiano, harpsichord, and organ). The symphony orchestra is the most widely known medium for classical music. The orchestra includes members of the string, woodwind, brass, and percussion families. Electric instruments such as the electric guitar appear occasionally in the classical music of the 20th and 21st centuries. Both classical and popular musicians have experimented in recent decades with electronic instruments such as the synthesizer, electric and digital techniques such as the use of sampled or computer-generated sounds, and the sounds of instruments from other cultures such as thegamelan. None of the bass instruments existed until the Renaissance. In Medieval music, instruments are divided in two categories: loud instruments for use outdoors or in church, and quieter instruments for indoor use. The Baroque orchestra consisted of flutes, oboes, horns and violins, occasionally with trumpets and timpani. Many instruments today associated with popular music filled important roles in early classical music, such as bagpipes, vihuelas, hurdy-gurdies, and some woodwind instruments. On the other hand, instruments such as the acoustic guitar, once associated mainly with popular music, gained prominence in classical music in the 19th and 20th centuries. While equal temperament became gradually accepted as the dominant musical temperament during the 18th century, different historical temperaments are often used for music from earlier periods. For instance, music of the English Renaissance is often performed in meantone temperament. Keyboards almost all share a common layout (often called the piano keyboard). Form Whereas most popular styles lend themselves to the song form, classical music has been noted for its development of highly sophisticated forms of instrumental music:[11] these include the concerto, symphony, sonata, suite, à ©tude, symphonic poem, and others. Classical composers often aspire to imbue their music with a very complex relationship between its affective (emotional) content and the intellectual means by which it is achieved. Many of the most esteemed works of classical music make use of musical development, the process by which a musical idea or motif is repeated in different contexts or in altered form. The sonata form andfugue employ rigorous forms of musical development. The other notable form in classical music is opera. Technical execution Along with a desire for composers to attain high technical achievement in writing their music, performers of classical music are faced with similar goals of technical mastery, as demonstrated by the proportionately high amount of schooling and private study most successful classical musicians have had when compared to â€Å"popular† genre musicians, and the large number of secondary schools, including conservatories, dedicated to the study of classical music. The only other genre in the Western world with comparable secondary education opportunities is jazz. Complexity Professional performance of classical music repertoire demands a significant level of proficiency in sight-reading and ensemble playing, thorough understanding of tonal and harmonic principles, knowledge of performance practice, and a familiarity with the style/musical idiom inherent to a given period, composer or musical work are among the most essential of skills for the classically trained musician. Works of classical repertoire often exhibit artistic complexity through the use of counterpoint, thematic development, phrasing, harmonization, modulation (change of key), texture, and, of course,musical form itself. Larger-scale compositional forms (such as that of the symphony, concerto, opera or oratorio, for example) usually represent a hierarchy of smaller units consisting of phrases,periods, sections, and movements. Musical analysis of a composition aims at achieving greater understanding of it, leading to more meaningful hearing and a greater appreciation of the composer’s style. Society Classical music regularly features as background music for movies, television programmes, advertisements and events. Nessun dorma from Giacomo Puccini’s opera Turandot for example was the theme tune for the 1990 FIFA World Cup. Relation to Education Throughout history, parents have often made sure that their children receive classical music training from a young age.Some parents pursue music lessons for their children for social reasons or in an effort to instill a sense of self-discipline. Some believe that knowledge of important works of classical music is part of a good general education. During the 1990s, several research papers and popular books wrote on what came to be called the â€Å"Mozart effect†: an observed temporary, small elevation of scores on certain tests as a result of listening to Mozart’s works. The approach has been popularized in a book by Don Campbell, and is based on an experiment published in Nature suggesting that listening to Mozart temporarily boosted students’ IQ by 8 to 9 points This popularized version of the theory was expressed succinctly by a New York Times music columnist: â€Å"researchers†¦ have determined that listening to Mozart actually makes you smarter. â€Å"Promoters marketed CDs claimed to induce the effect. Florida passed a law requiring toddlers in state-run schools to listen to classical music every day, and in 1998 the governor of Georgia budgeted $105,000 per year to provide every child born in Georgia with a tape or CD of classical music. In 1996–1997, a research study was conducted on a large population of middle age students in the Cherry Creek School District in Denver, Colorado, USA. The study showed that students who actively listen to classical music before studying had higher academic scores. The research further indicated that students who listened to the music prior to an examination also had positively elevated achievement scores. Students who listened to rock-and-roll or country had moderately lower scores. The study further indicated that students who used classical during the course of study had a significant leap in their academic performance; whereas, those who listened to other types of music had significantly lowered academic scores. The research was conducted over several schools within the Cherry Creek School District and was conducted through University of Colorado. This study is reflective of several recent studies (i.e. Mike Manthei and Steve N. Kelly of the University of Nebraska at Omaha; Donald A. Hodges and Debra S. O’Connell of the University of North Carolina at Greensboro; etc.) and others who has significant results through the discourse of their work. SUMMARY Personally, I listen to classical music and this is my topic for my ongoing thesis, listening to classical music somehow brings you back to old times, helps me to appreciate art and improves my cognition. Classical music is a music that never gets old, a gift that we, the new generation must take care of.

5 Inspirational Books for Teen Writers

5 Inspirational Books for Teen Writers 5 Inspirational Books for Teen Writers 5 Inspirational Books for Teen Writers By Mark Nichol A site visitor requested from me a roster of books that teenagers should read before they graduate from high school. However, I never strove to work my way through the literary classics (whatever they are), so any list I compile may seem deficient to those who believe that doing so will prepare young people to be great writers. The truth is, any compilation will be of some value, especially if the collection consists of stories that speak to the adolescent’s hopes and fears about entering the adult realm. What I offer here is a selection from the books I have read mostly since graduating from high school, because I was not a flashlight-under-the-covers bookworm (until later, that is) that I found memorable because of their emotional resonance. Each one of these stories is also distinguished by a distinctive style prospective young novelists should not seek to imitate but will be inspired by. (One more thing: You’re never too old to read or find inspiration in any of these books.) 1. His Dark Materials Perhaps better known by the titles of its constituent parts The Golden Compass (originally published in the United Kingdom as The Northern Lights), The Subtle Knife, and The Amber Spyglass, Philip Pullman’s complex fantasy trilogy pits a plucky young girl and her allies against sinister forces fomenting conflict around the discovery of a mysterious substance known as Dust. These remarkably imaginative and inventive stories have been criticized for their antireligious sentiments, but they should be applauded for their championing of intellectual liberty. They also eloquently demonstrate that world-building doesn’t require science fiction hardware, or heroic-fantasy trappings such as multitudinous races and creatures. The quest, the talisman, the helpers all the fantasy tropes are here, but in original guises. 2. The House of the Scorpion Nancy Farmer writes young-adult fiction that not-so-young adults will find challenging, too. In this story set in the near future, a boy growing up in a sovereign opium-growing state carved out of land formerly belonging to United States and Mexico learns the unsettling truth about his identity and sets out defy the dictates of others and control his own destiny. The House of the Scorpion deals with mature themes without being graphic or grim, but it’s laden with dark thoughts and deeds. It also demonstrates how a young protagonist can realistically navigate the grown-up world. 3. I, Claudius This faux autobiography of the titular Roman emperor by the late British novelist and poet Robert Graves has a fascinating premise: Although Claudius is physically disabled, he is highly intelligent and savvy enough to play the fool to survive perilous palace intrigue. The story of a life spent negotiating a treacherous world is heartbreaking and masterfully narrated. It’s a sophisticated tale, but one accessible to younger readers and engrossing as the protagonist strives to avoid dangerous confrontations and deadly plots. 4. The Shadow of the Wind Spanish writer Carlos Ruiz Gafon’s gothic melodrama is the saddest story I have ever read a perfect package of romantic angst for hormone-addled adolescents. The story, masterfully translated by Lucia Graves (daughter of esteemed British author Robert Graves), follows a young bibliophile who becomes enmeshed in an ongoing tragedy involving a failed writer. Saturated with a brooding atmosphere, The Shadow of the Wind is a triumph of style laid over a bedrock of substance. 5. Watership Down In this novel, British novelist and poet Richard Adams creates a modern but timeless myth. Employing anthropomorphized but generally naturally behaving rabbits as protagonists, he sends a band of wanderers off from their doomed dwelling place to seek a new home. Along the way, they face perils from predators and fellow lagomorphs (the latter providing fodder for subtle political allegory) while occasionally stopping to hear their resident storyteller regale them with tales about a legendary trickster hero named El-ahrairah. Adams deftly manages to produce a Homeric epic in which familiar animals substitute for humans without compromising the dignity the characters must possess to appeal to discerning readers. The neat invention of a mischievous, resourceful god for a culture whose members are beset by countless types of predators (El-ahrairah means â€Å"Prince with a Thousand Enemies†) is a masterstroke that serves as an inspiration to writers who wish to incorporate an internal mythology to their story’s milieu. Make sure to check 20 Classic Novels You Can Read in One Sitting as well, which is a list we published a while ago. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Book Reviews category, check our popular posts, or choose a related post below:70 Idioms with HeartThe Six Spellings of "Long E"20 Classic Novels You Can Read in One Sitting

55 Easy Ways To Write Headlines That Will Reach Your Readers

55 Easy Ways To Write Headlines That Will Reach Your Readers According to Copyblogger, 8 out of 10 people will read a headline. However,  only two  out of 10 tend to proceed to read the rest of your content. Yikes, right? This is really  important to understand  before you publish  your content. Even if your content is  truly unique and innovative, a weak headline will ruin its chances of being super successful. Fortunately, data and analytics can  help you  write great headlines that will instantly capture the attention of your readers. Heres your  ultimate guide to write  a great headline, backed by research. 55 Easy Ways To Write A #Headline That Will Get The Best Results Understanding How To Write Headlines Well 1. Write At Least 25 Headlines For Every  Piece Of Content Your headline  makes your first impression with readers. A strong headline can drive more clicks. A weak one can send traffic away. That's why it's important to spend time getting them right. Upworthy's well-publicized process suggests writing 25 headlines per blog post.  That might sound like a lot. However, if anything, you could consider this the bare minimum. Some will be better than others. Some, in fact, will be downright terrible. That's okay though. You have to burn through bad ideas before you can find what works. 2. Use The Headline Analyzer It's not enough to guess at what a good headline looks like, though. You need a data-backed way to sort winners from losers. This is where the Headline Analyzer comes in: 1. Type in a few different headline options. 2. The Headline Analyzer will list them for easy comparison purposes. 3. Scroll down to find your Score and Word Balance. The  Headline Analyzer is also built right into your  social media calendar in to help you write the best headlines right where you  organize everything else. Recommended Reading:  25 Scientifically Proven Ways To Write Better Headlines For Your Blog 3. Focus Your Headlines On Helping Instead Of Telling Have a look at the most popular Google searches- they're mostly about solving a problem in the easiest and fastest way. This Mashable post entitled, "How to Pay, Exercise and Take Photos Using Apple Watch", gained more than 1,500 shares- mainly because it addresses an issue owners of this cutting-edge device find relevant to their experience. Pro Tip: "How to" headlines get you instant bonus points with 's Headline Analyzer. 4. Suggest The Best Way To Do Something Successful headlines connect  with common searches and address a real target audience looking for the most effective strategies for solving their problem. Content  starting with "The best way to..." has the potential to go viral super quickly. Look at this article  from Entrepreneur entitled, "The Best Ways to Do Market Research for Your Business Plan"- it was shared more than 6,000 times! Pro Tip: Headlines with "best" and "better" also score higher with 's Headline Analyzer. 5. Give Advice For Improvement Instead of persuading your readers  to do something, show them why it's worth the time to do it.  Addressing the reasons and motivations of your readers  serves as the  basis for a really powerful message. Consider this extremely popular post  entitled, "Why You Should Forget Facebook". The headline promises to resolve the cognitive dissonance it creates. After all, why should anyone want to ignore the largest social network? A headline like this one practically guarantees traffic. 6. Provide Solid Evidence To Support A  Claim There's nothing more powerful than the "Backed By Science" claim. Insights derived from research are considered more accurate, relevant, and attractive. Have a look at this post from Inc.com on "10 Productivity Strategies Backed By Science". It has  more than 1,100 shares- primarily because readers consider scientific findings credible. Headlines Backed By Science Get The Best Results7. Share Your Experience "What I learned" is another great headline strategy. Speaking to your readers  from experience, you'll not only gain their trust, but also promise a solution that really works. A striking example of this kind of content  is "What I Learned from Being a Broke, Unemployed Graduate"  published on Entrepreneur. That article's  19,000+ shares speak for themselves. 8. Avoid Clickbait The era of clickbait supremacy is over. Audiences have caught on. If your headline over-promises and under-delivers (which clickbait does 100% of the time), readers will leave disappointed. 9. Ensure Your Headline Aligns With Your  Content Your headline should accurately reflect the angle of your content. Ask yourself these two questions: What's the point of this content? What  is the most important point this content  makes? If your headline doesn't address each of these points, it's time to start over. 10. Include Numbers In List Headlines Writing a list? Include how many items it includes right away. This gives readers a clear idea of what to expect. 11. Experiment With Open- And Closed-Ended Questions Open-ended questions  are great for encouraging discussion (e.g. When Are The Absolute Best Times To Send Email?). Closed-ended questions, meanwhile, are effective for inspiring curiosity (e.g. Do You Send Email At The Absolute Best Times?). Test each to see what performs best for you. 12. Hint At Something Interesting Leave out just enough detail to get readers interested (without falling into the clickbait trap). For example, something like, "This New Car Door Design Is Changing The Game", might get an audience interested in knowing exactly how that hypothetical car door design works. 13. State A  Problem (And Offer A  Solution) It can be tough to stoke a problem and offer a solution in one headline. However, when done well, this technique can offer a solid emotional one-two punch. Here's a great example from Fast Company: It introduces a problem (one that readers might not even recognize as a problem). It then promises to show what the solution might be. 14. Include A  Stat People love to see numbers in headlines. This is especially true when they seem difficult to believe. If you have a powerful stat in your content  (like in this example), put it in your headline. 15. Know Your Audience Make sure you know who your real audience is, and understand what their interests are. You can do this with a little bit of research in Google Analytics. 16. Speak Like Your Audience, Too Use words and language your audience uses. That includes the same types of jargon and technical terminology. You can get a sense of how your audience talks and what words they use simply by participating in social media conversations with them. 17. Be Relevant And Topical The best written headline is useless if your audience doesn't care. Craft headline copy that targets relevant topics and discussions happening in your industry or niche. Likewise, avoid straying onto topics outside of your scope. 18. Aim For Headline Analyzer Scores Of 70 Or Higher Anything lower needs improvement. Holding yourself to this standard will ensure you write more effective headlines. Understand How Emotions Impact Headlines This  study  from  Moz shows that readers  like content  that is  either understated and features up to one superlative word or goes overboard with superlatives to  show why the content is worth reading. What does it mean for you? If you want your content  to go viral, your headline must be located at one of those two extremes; otherwise it won't catch anyone's attention. Here are some words invoking both positive and negative sentiments: 19. Understand What Word Balance Means The Headline Analyzer breaks down words into four categories. Common:  These are words frequently used in English. They're recognizable and easy to read terms. Uncommon:  These phrases are used less frequently in common English. They're effective for creating intrigue. Emotional:  Hit your readers right in the feels. Literally. These words drive action by targeting desired emotions. Power:  These words inspire feelings of motivation and empowerment. For examples of each category, download the Headline Analyzer tear sheet included in this post. 20. Use Positive Superlatives For A  Strong, Emotional Headline Positive superlatives that will help you in headline writing are as follows: best, always, fastest, easiest, most, greatest, largest, funniest, hottest, strongest, biggest, ever, perfect, top. 21. Try Negative Superlatives To Draw On Fear And Doubt A study by Outbrain showed that headlines featuring negative superlatives performed 30% better than those with positive superlatives. What are negative superlatives? Never, worst, nothing, no one, no way, by no means, none. Featuring words like stop, avoid, or don't in your headline is a good idea, too. Pro Tip: Use the Headline Analyzer to understand whether your headline's sentiment is positive or negative. Neutral headlines tend to perform worse than extremely positive or negative headlines. 22. Front-Load Your Headline Structure Make sure that your superlative- whether it's positive or negative- is always at the front of your headline. "7 Worst Mistakes Of Young Startups" sounds much better than "7 Mistakes Made by Young Startups That Are Worst". 23. Going Extreme Can Be Worth It This study from Startup Moon showed that using aggressive or violent words like kill, fear, and  dead actually generates more social shares.  If these expressions fit your context and aren't offensive to anyone, use them to draw even more emotion from your readers. Recommended Reading:  Proof That Emotional Headlines Get Shared More On Social Media 24. Be Careful With Humor Like avoiding ambiguity, avoid puns or jokes. Your headline must be understandable outside of its context. 25. Invoke Urgency Is your content  time-sensitive? Use words that inspire urgency. For example,  say you're writing about an upcoming event with a registration deadline. Something like, "Register For Our Webinar Before Time Runs Out", lets readers know they're on the clock. 26. Make The Unbelievable A  Reality If your content  includes something strange but true, use that to your advantage. For example, an article about  55 kids playing soccer against two pro soccer stars  deserves a hyped up headline. If your content  is good enough, your headline will sell the story without resorting to cheap clickbait tactics. Understand Ideal Headline Lengths A  Kissmetrics study shows that readers tend to absorb only the first three words and the last three words of a headline. Keeping a headline no longer than six words will help readers  easily process it and reduce the interaction cost involved in grasping its meaning. If you can't limit your headline to six words, bear in mind that it's the first and last words that count most. Use this knowledge to your advantage by including attractive keywords in these places. Here's what to  remember when writing your headline: 27. Understand The Media Types Where You'll Use Your Headline The length of your headline depends on what you want to do with it- different lengths work for different media like emails, social networks, search engines, and language engagement. 28. Avoid Ambiguity And Get To The Point If you want to follow the traditional strategy, write headlines that are information and keyword-rich, match the expectations of your target audience, and are understandable even when taken out of context. This also means keeping them relatively brief (if possible). Use keywords at the beginning of headlines, then get to the point with as few words as possible.29. Know The Best Length For Your Language If you want your headline to perform well, consider the following for English: It should be between 60–100 characters and 16–18 words long. Remember that every language has its own rules- only testing can unveil what really works. Recommended Reading:  What Really Is The Best Headline Length? How Do Your Headlines Appear? Moz also surveyed their respondents about their headline capitalization preferences. And guess what? Apparently, 21% of them admitted that they liked to be shouted at with headlines written in capital lettering. If you want to go for a safer approach, just capitalize your words in title case- 64% of respondents reported to like this. 30. Choose A  Strong Typeface Choose a font that has a strong visual impact and a personality but also fits the body text. Here's a guide from CrazyEgg to help you find the right font. 31. Size Your Headlines To Stand Out Make your headline visibly larger than body text. Its size can make it really eye-catching, even when pushed to extreme. According to a study by Smashing Magazine, most of the best blogs' most popular headline sizes range from 20–36 pixels, or about 2.5 times larger than your body copy. 32. Use Color To Grab Attention 67% of people say black is the best choice  to help them comprehend the content, but other tints can add some contrast and visual interest. 67% of your readers say black headlines help them easily comprehend your message.That study covered by  Cutting Edge PR found 17% of people like bright colored headlines and another 52% say dark colored headlines make for good comprehension. 33. Align Your Headlines For The Biggest Impact Centered headlines are most powerful visually, left-centered are more conservative and formal. Avoid justifying headline type- it can lead to bad lettering. Recommended Reading:  The Perfect Blog Post: Simpler Is Better Polish Your Headlines With Google Your headlines deserve to be found. Here's how to use Google to sharpen your headlines and ensure you optimize  them  for SEO. 34. Write For Search Engines To Help Your Readers Find Your Content Search engines will favor headlines that are shorter than 70 characters  (which is relevant if your title tag is the same as your headline). Make sure your headline includes your target keyword as well. 35. Find Words Your Readers Are Looking For With The Keyword Planner Use Google Keyword Planner to understand the  search terms your target audiences look for. Google's official support documentation explains how to use it. 36. Try Using A Suggested Search Term In Your Headline Just type the first words of your headline to see whether the auto-fill suggestions are similar to it. Ubersuggest is an easy, free tool that surfaces actual autocomplete data: 37. Look For Related Search Terms This list appears at the bottom of your search page and shows you what terms are  related to the one you typed. That feature helps people shake up  their searches to find relevant and related information. Recommended Reading:  An SEO Driven Approach To Content Marketing: The Complete Guide 38. Narrow Your Search Results Google Advanced Search will help you to narrow down your search results to see trends for a given region, language, and  time frame. Keep Your Headlines Crisp And Clear Readers prefer explicit headlines that clearly state what they're going to get from reading the content. Headlines featuring numbers- used extensively by a viral content platform, BuzzFeed- appeal to 34% of readers. List posts also get some of the most shares of any content type. With that in mind, here is how to write a headline with clarity: 39. Use "You" To Address Your Readers Address your  reader as you.  This simply grabs your readers' attention and helps them relate the headline to their personal experience. 40. Promise A  Solution To A  Problem Use that will, to, and so  in your headlines. This kind of headline already promises a certain value to be taken from reading the content. Think about how powerful these headlines sound: 41. Help Your Readers See A  Better Future For Themselves Think about this headline for a minute: "How To Do ___ That Will Help You  ___". That headline- and others like it- clearly states the purpose of the content  and boosts its accuracy in tackling one specific action or problem. 42. Keep It Simple Readers skim on the web, whether on social media, their email inboxes, or in search results. Use simple headlines with clear language to hook their attention fast. Overly complex headlines may get passed over if they're too difficult to read. 43. Simple Doesn't Have To Mean Generic (Don't Be Generic) Generic  headlines get buried and forgotten. If you wouldn't read an article based on a headline you wrote, scrap it and write more until you score a winner. Pro Tip: The Headline Analyzer will tell you when you write a generic headline. 44. Be Specific Narrowly focus on  the one topic your content  is about. Consider the main point and benefit of your post, and get granular by  telling your readers exactly what your content  contains. For example, "How To Write Headlines Better" is less specific than "30 Ways To Write More Emotional Headlines." 45. Avoid Passive Voice Use active instead of passive voice. Active is easier to understand when scanning for interesting headlines. For example,  turn a passive headline like "30 E-Books Written By Astronauts" headlines into "30 Astronauts Wrote 30 E-Books To Help You Become A Better Leader". Recommended Reading:  These Lazy Writing Mistakes May Be Turning Off Your Readers 46. Include Words That Reference Additional Content If your blog post includes an infographic, guide, template, or other downloadable content, reference it in your headline. This gives readers added incentive to click, and provides more detail about the content your blog post includes. Here's a recent example on our own blog: How To Build A Social Media Editorial Calendar The Easy Way (Free Template). Know Your Competition (And Beat Them) If you've ever wondered how much content is created daily, here's your answer: According to A Day in the Internet infographic by MBA Online, 2 million new blog posts, 294 billion emails, and  864,000 hours of videos are uploaded to the Internet  every single day. This means that you're competing against lots of content. Being aware of such a degree of competition should only help you to work harder on your headlines and make them stand out from the crowd. Here's how to make sure your headlines are better than those of your competition: 47. Differentiate Your Headlines From The Competition Research what your competitors are doing. Identify the expressions, keywords, and phrases your competitors use in their content. From there, you will understand how to make your headlines stand out. For example, review your competition quickly for the 46  previous points (skim through their headlines with this information in mind), then brainstorm how to write headlines that will trump theirs. Research competition's headlines, then brainstorm how to brand yours for industry recognition.48. Publish Headlines That Brand Your Content Make it easy for searchers to identify key differences between your content and the stuff  other people publish- otherwise you risk inducing a choice fatigue. If you feel like your headlines sound exactly what may publish on a competitor's  site, write  25 more headlines and choose one with the most unique angle. Imagine the possibilities if a reader could read your headline and know it's your content just by its tone. That's the goal you should aim for. 49. Try Headline Ideas You Haven't Experimented With Before Be creative! Don't be afraid of testing new content on your audience. Even if your headline doesn’t bring a lot of traffic, you may get new ideas on what might. Recommended Reading: 43 Data-Driven Headline Ideas From 1,000 Of The Most Popular Posts 50. Use Social Media For Simple A/B Testing Twitter makes quick and easy A/B testing easy. Simply try writing two different headlines, and use them as tweets to promote your content. Make sure each headline includes a different variable (for example, one could be negative, and the other positive). Then, see which performs best. Over time, you'll develop a clear picture of what clicks with your audience. 51. Contradict Common Wisdom Is there a commonly accepted "truth" you want to challenge? Write a headline that clearly contradicts it. Try something like, "Why {Insert Action} Doesn't Actually Help {Insert Benefit}". These types of headlines can generate a lot of attention (as long as you have data and evidence to support your counter-claim). Repurpose, Repurpose, Repurpose Great headlines deserve to be read. In fact, they deserve to be read more than once. These tips will teach  you how to repurpose them for maximum mileage. 52. Recycle Your Old Ideas With New Headlines And Angles Recycle your content. A  great evergreen piece of content can be easily recycled under a different headline based on thorough research meant to broaden the gap between you and your competition. 53. Consider Every Platform Where Your Headline May Appear It's likely your content  will be shared on social media. It'll probably be in your email newsletter, too. Try to write headlines that can easily be adjusted for multiple formats (such as social media posts and email subject lines). 54. Try Alternative Headlines For Social Media What works well for a blog post might not work as well on social media.  Consider writing alternative headlines to promote blog posts across various social channels. This can also be an easy way to test different types of messaging to see what resonates most with your audience. 55. Condense Headlines For Email Headlines that perform well in emails are usually around 50 characters long and feature the strongest words at their beginning. The Headline Analyzer can help with this. First, enter a headline. Then, scroll down to find the section pictured below: Recommended Reading: This Is The Way To Write Email Subject Lines That Get More Clicks Go Forth  And Write Better Headlines Now The data from this post  proves that headlines are crucial for getting your content read, increasing your social shares, and improving your brand. Headlines are  the first thing your readers  will see, and it's your job to convince them to click and read your content. Even if you only use one of the 55  tips from this post, you'll  be able to add a touch of uniqueness to every piece of content  you publish. Oh! And don't forget to download kit  to  help you write better headlines.

Time for analysis Essay Example | Topics and Well Written Essays - 500 words

Time for analysis - Essay Example Rolex may have used the woman in the ad as an implication that the watch is as attractive as the woman. The watch is likely to appeal to the buyers when such a beautiful woman is used in the ad. The use of a fallen tree as a bridge is the only solution the woman in a jungle has to use in order to overcome some of the challenges such as crossing the bridge. Many people face challenges of time constraint which they must overcome in order to achieve their goals. However, without a watch it may be difficult for them to overcome those challenges. Therefore, everybody needs watch in order to manage their time and carry out all of their activities effectively (Pricken 124). The woman in the ad seems relaxed and not in any hurry as she begins to cross the bridge. The fallen tree she is using as the bridge has a broad base, and that could be the reason the lady seems relaxed and without any worries. However, as she gets to the middle of the tree, it becomes thinner and more dangerous to cross while the river becomes deeper at that point. This implies that at the beginning of the day people seem relaxed because they think they have plenty of time. However, as time goes by, and the sunset approaches they come to a realization of inadequacy of time yet they have not achieved the day’s target. Additionally, the rays of the sun are illuminating the area of the bridge in front of the lady thus making it appear as if it is early. Looking at the watch it shows the time is fifteen-minutes-to-two. Therefore, this could imply that witch is an essential tool for guiding people in planning their day-to-day activities and avoid being caught up the time by surpr ise (Pricken 139). The picture shows a waterfall that is permanent, and it shows the challenges in the jungle are permanent. It is upon the lady to find whatever means they can afford in order to overcome the challenges. The waterfall may symbolize the durability of the watch. Also, the

Sir Richard Branson, Chairman, Virgin Group, Ltd Essay

Sir Richard Branson, Chairman, Virgin Group, Ltd - Essay Example The company has ventured into varied business, and it has more than two hundred conglomerates that operate across the globe. The company has about 50 thousand employees, and it receives approximately 20 billion dollars in annual sales. Many people admire the Virgin brand and Branson always believes that by treating employees effectively, they will become productive; thus attract customers who in turn would reward stakeholders. Branson believes that effective communication and teamwork competences will yield better results. He devotes himself towards motivating and rewarding employees as well listen actively to them in order to create organizational value. Branson employs a mixture of leadership styles in order to improve the organization value; thus achieving organizational goals effectively. First, Branson employs authentic leadership because he is genuine with his work. He is always ready to offer a solution in a genuine way to any employee who approaches him. Hellriegel and Slocum (2010, p. 291) argue that authentic leaders have the highest integrity and are always committed towards improving organization performance. Branson is one of the leaders who are committed towards constructing enduring organizations and  who are  genuine to the company core values. He develops his own leadership styles that are consistent with his personality. For instance, many organizations concentrate in designing innovative brands that meet the expectation of customers and they treat customers as the king in the market. However, Branson does opposite by treating employees first, and the customers follow later. This is because he believes that by motivating employees, they will work hard and become productive; thus meeting the expectations of customers. Therefore, Branson is an authentic leader because he holds on the beliefs he espouses; thus revealing ethical behaviors in business. This is essential because it will lead to successful organizational performance. Secondly, Br anson employs transactional leadership because he pays attention to his subordinates and he cooperates with them through agreements. Transactional leadership styles are among the valuable leadership management styles in an entity. This leadership style acknowledges leadership dynamics and recognizes leaders as being responsible for the actions of their subordinates (Hellriegel and Slocum (2010). In this case, leaders motivate employees through offering them bonuses as a way of motivating them to work hard. Branson focuses on teamwork performance, and he focuses on the supervision roles in an organization. This is essential because a transactional leader is a leader who is focused to keep things alike, but they are not ready to change anything in the future. This leader pays attention to employees or the followers in order to solve any problem that might arise. Branson employs transformational leadership model and this style is of significant benefit in the company. This is because t his leadership style emphasizes on unity and joint effort in creating organization change. Branson encourages employees to work together and introduces a new set of goals that can enable an organization to create change. Transformational style emphasizes on shared values and joint efforts towards increasing performance level (Hellriegel and Slocum 2010, p. 329). Branson works hard in order to solve the problem of each employee, and he always makes sure that he has the answer for every problem.